I’ve been posting Tuesday Tips for more than two years. Of course, I’ve missed plenty of weeks in those two years. Looking back I’m shocked to discover I haven’t offered today’s Tuesday Tip before. It is one of the most misused and confused pair of words I find. And really, there is such a simple way to know which word to use in every situation. If you can substitute it is in the sentence, use it’s, if you can’t use its. Instead of offering definitions and examples, here is an easy visual to clear up the confusion. If it’s still too difficult to remember after seeing this, add the picture to your desktop so you can open it up and have a handy reminder right at your fingertips.

its its